Alice L. Fiman
Execute a successful marketing communications program using a combination of best practices from private industry and public service in an environment that recognizes the value of planning but also encourages flexibility to incorporate new and emergent communications techniques.
Creative thinker with excellent written and verbal communication skills and demonstrated ability to prepare and execute successful media, public relations, internal communications and marketing plans with strategies, clear objectives, and measurements. Windows and Apple platforms, social media, web design, desktop publishing, crisis/emergency communications, customer service, speech writing, talking points development, employee/internal communications, video production, news tracking, web analytics, employee development, executive communications training.
Bachelor of Arts – Political Science (Pre-Law)/Communications – Washington State University
Small business employee 1985-2005
Washington State Governor’s Office Strategic Event Planning certified
Federal Emergency Management Agency (FEMA) Advanced Public Information Officer certified
Crisis Communications and Media Response Training for Today’s Leaders certified
National Homeland Security Institute Incident Command System certified
2011 Winner, Transportation Research Board Award for Communicating Concepts with John and Jane Q. Public
2009 Winner, AASHTO President’s Transportation Award for Emergency Operations Team
2009 Winner, AASHTO 2009 Francis B. Francois Award for Innovation for Communicating with the Public Sector through Social Networking
2008 Award of Excellence, Washington State Productivity Board
2008 Winner, AASHTO Subcommittee on Public Affairs for Issues/Crisis Management
Washington Utilities and Transportation Commission (UTC), Olympia, WA 2014-current
Consumer Protection Manager. Manage public involvement team and also team that investigates consumer issues and complaints relating to privately owned public utilities and transportation companies. In addition to a complaint caseload, my staff responds to external requests for information, researches industries, reviews filings submitted by regulated companies, provides consumer education and outreach, and represents consumer issues in commission rulemakings.
Washington State Department of Transportation (WSDOT), 2003-2014
Created and lead the strategic marketing communications program for the Washington State Department of Transportation’s Maintenance and Traffic Operations programs. This includes managing extensive communications, marketing and public relations programs, including WSDOT Emergency Operations, traffic management‐related issues and seasonal messaging such as fall and winter roadway operations, spring maintenance such as the Adopt‐a‐Highway litter patrols, and summer construction’s Give ‘em a Brake work zone safety program. I identify opportunities, timing and strategies for high priority topics, implement and manage communication plans, then analyze the effectiveness of those plans. Part of this includes researches and recommending the most strategic and effective methods for communicating a variety of messages to diverse audiences. I have demonstrated expertise in communications and marketing practices and implementation of educational campaigns for government and private industry.
I built and manage the award-winning WSDOT Emergency Operations Communications program, leading emergency operations and crisis communications, including social media presence, during emergencies such as weather-related traffic events. This includes changing driver behavior and influencing decision-making for millions of roadway users. I also create and update web pages and coach Maintenance and Traffic Operations executives and program staff who may be called on to respond to media inquiries. I assess communication needs, messaging, and implement communication strategies. I have close working relationships with top executive management, regional communicators, the Governor’s office and agency partners. I also provide training for HQ and Regional communications team.
In addition, my experience includes coordinating agency outreach efforts at public events by developing a theme, obtaining or creating materials for public distribution, creating and maintaining employee information and guidelines, and organizing and overseeing all logistics as well as recruiting and training volunteers.
Washington State House of Representatives, 2000-2003
Developed and implemented strategy for all statewide media relations, communications planning, speech writing, editorial calendars and budget for members of the House of Representatives. This included delivering key messages and training Legislators and staff. In addition, I was web editor for internal and external web sites and created and distributed e‐clips to members, staff and other legislative interests.
The Chronicle, Centralia, WA 1997-2000
Managed all school and education-related newspaper coverage for 17 school districts, including tracking policy decisions, budget and also developing sources for political and feature stories. Managed workload to provide editorial content and meet deadlines for six-day daily publication.